Google Ads

SaaS Platform — Google Ads Lead Generation

Client: SaaS Company (Canada)
Industry: Software / Technology
Category: Google Ads

Key Results

89
Conversions
$18.40
Cost Per Conversion
6.2%
Average CTR
8.1/10
Quality Score Avg
4.2x
ROAS
01

Objective

Drive qualified trial sign-ups for a B2B SaaS platform through targeted Google Search campaigns.

02

Strategy

Focused on high-intent keywords with clear commercial intent and tightly themed ad groups.

03

Execution

Conducted deep keyword research, implemented phrase and exact match targeting, and deployed full GA4 + GTM conversion tracking with remarketing lists.

04

Results

Achieved a strong reduction in cost per acquisition while maintaining high-quality scores and steady lead volume.

05

Project Summary

Search-first Google Ads strategy for qualified SaaS trial signups.

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Tools Used

Google AdsGA4GTMKeyword Planner

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