Maximize online sales and ROAS for a multi-category e-commerce store through Google Shopping and Search campaigns.
Used a combined Shopping + Search strategy with category-specific structures and dynamic remarketing.
Optimized the product feed, separated campaigns by category, and applied smart bidding with audience layering.
Delivered consistent ROAS above 4x while Shopping campaigns generated the majority of revenue at the lowest CPC.
Revenue-focused Google Shopping and Search campaign system.
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