Fashion E-commerce — Meta Ads Scale Campaign

Scale online sales through Meta advertising while maintaining a profitable cost per purchase for a US-based fashion e-commerce brand.

Built a full-funnel Meta advertising strategy starting with broad audience testing, then refined targeting using Meta Pixel data, Conversions API, and Lookalike Audiences created from top purchasers.

Set up Meta Pixel and Conversions API for accurate tracking. Created tiered campaign structure: awareness, consideration, and conversion campaigns. Developed Custom Audiences and Lookalike Audiences. Ran continuous A/B testing on creatives and copy.

Achieved consistent profitable ROAS within 30 days. Link clicks increased significantly compared to the previous setup, and cost per click was reduced through campaign optimization and audience refinement.

A full-funnel Meta Ads scale campaign built for profitable e-commerce growth.